| 摘要: | 在全球化的競爭下，台灣的印刷產業雖有良好的品質，卻無法在外銷市場上取得一席之地。相對於其他國家之印刷業者，為了提升生產品質與產業競爭力，除了添購生產設備與導入品質管制系統外，建立或導入印刷工業標準以穩定印刷品質，實為最基本的參考依據。反觀國內廠商由於設備上採購的偏好不同，形成設備色彩描述檔的混亂，常導致印刷品質無法釐清問題，同時客戶與廠方主觀的因素下，對印刷品質上的判定並無一定的依據。相較於全球印刷相關產業所發展的諸多平版印刷工業規範，何種較適合台灣地區印刷產業的適性；本研究藉由不同的印刷工業規範或標準的色彩樣張表現，提供給國內雜誌出版業者，以其了解哪一種印刷品質規範或標準能滿足國內雜誌出版業者的色彩偏好，以作為印刷業者未來在品質檢測、產業提昇、客戶需求上之作業參考依據。本研究目的是針對國外印刷業者所利用的印刷工業規範及標準：ISO12647-2、Japan Color Standard、GRACoL 7加以分析，並以不同印刷工業規範或標準印製在相同的印刷色彩控制導表上，實際交由印刷廠對同一印件進行樣張複製以評比生產流程，藉由實際的印製過程中量測會產生多少品質差異（包含滿版濃度、網點擴大值、印刷對比、疊印能力、灰色平衡等），確認測試樣張均符合各種不同印刷工業規範或標準後，提供給服務於國內雜誌出版業者，同時採用問卷以及標準樣張，以取得參與本研究之雜誌出版業者與色彩偏好之相關紀錄與建議事項。因此透過三種平版印刷標準在偏好上的問卷分析，本研究於雜誌出版業者的色彩偏好以ISO 12647-2為多。 1.對不同性別的雜誌出版業者而言，人物類有較為明顯的色彩偏好差異。 2.對不同年齡的雜誌出版業者而言，對記憶色及中性色具有明顯的色彩偏好差異。其中記憶色的比例集中在26~30歲，偏好集中在ISO 12647- 2.中性色的比例集中在31~35歲，偏好集中在ISO 12647-2。 3.對不同教育程度的雜誌出版業者而言，未有明顯的色彩偏好差異。其中畢業於大學的填答者集中在JAPAN Color Standard。 4.對不同畢業科系的雜誌出版業者而言，未有明顯的色彩偏好差異。其中畢業於視傳系所的填答者集中在ISO 12647-2。
Although there was superior development for printing industry in Taiwan, there was still weak competition between the globalization. In order to improve the quality and the competitiveness to productions, it not only needs to concern the effect of variant devices and to establish the latest system of quality control but to lead into the printing standards for the stability. Different printing device systems may cause much confusion of the color characterization and many checking problems between consumers and the factories, then, just form the influences into "standardization challenges". In order to generalize the color predilection and offer both of preferences and adoption to the magazine publishing and then, also, to be the destination for printing industry, respectively. We illustrated the analysis by the means of into different global offset color standards of printing quality properties for the various agencies in this study. The main objectives of the thesis were evaluating the influence toward between the magazine publishing and printing industry in different offset specifications. There were three global standardizations used as follow: ISO12647-2, Japan Color Standard and GRACoL 7, to process the same content of test target in color printing. Certainly, the variation of the variables were considered including solid, tone increase value, print contrast, trapping, gray balance, colorimetric and hue error, to make sure matching the properties of these standards up. Hence, the investigation methods of questionnaire were used to establish the statistic data, and which were attached the three kinds of proofing. Due to obtain the relation results, this research assay the information of magazine publisher besides the preferences of color be taken down. This study verifies ISO 12647-2 had the most color-predilection performances to the magazine publishers between variables by the investigation methods of questionnaire. And, the main findings of the study are as follows: 1. There is comparative difference on the colorgraphic predilection of human division to different genders. 2. Different ages are significantly correlated with the influences of neutral and memory color divisions on color predilection. Then, it is grouped a tendency toward ISO 12647-2 of neutral category at the age of 31~35; and the 26~30 ages are also grouped toward ISO 12647-2 in another division. 3. To different level educations, there is no significant difference on color predilection. And the predilection of college-level students is grouped a tendency toward Japan Color Standard. 4. There is no significant difference on the color predilection to different students of college departments. And the students of Visual Communication Design are grouped a tendency toward the predilection of ISO 12647-2. |
