文化大學機構典藏 CCUR:Item 987654321/17041
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/17041


    Title: 閱聽人媒介經驗之建構
    Authors: 盧嵐蘭
    Contributors: 廣告系
    Date: 2004-03
    Issue Date: 2010-10-07 09:31:19 (UTC+8)
    Abstract: 本文探討閱聽人在日常生活中的媒介經驗過程,主要透過個案分析來觀察與描述閱聽人建構媒介經驗模式,試圖說明閱聽人的媒介經驗如何源自各種日常脈絡的影響,以及閱聽人如何使用與操弄日常情境提供的媒介資源,進而形塑一套媒介使用習慣。觀察重點主要針對個案的生活習性與媒介使用情形,並同時藉由追溯個案的生活史以及家庭成員的相關媒介使用來捕捉媒介經驗的發展與轉變過程。
    Relation: 中國廣告學刊 P.84-106
    Appears in Collections:[Department of Advertising ] academic journal

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