探討色彩意象與造形意義之交互作用

CCUR > College of Journalism and Mass Communications > Department of Information Communications & Graduate Institute of Information Communications > thesis > Item 987654321/16696

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/16696

Title:	探討色彩意象與造形意義之交互作用
Authors:	任家緯
Contributors:	資訊傳播學系色彩 Color 語意差異量表 Semantic differential scale
Keywords:	包浩斯 Bauhaus 造形 Form
Date:	2010
Issue Date:	2010-09-08 10:29:16 (UTC+8)
Abstract:	設計實務與理論對於色彩與造形的組合方式曾提出許多應用法則，目的是為了有效影響觀賞者的感受，但色彩與造形之間的交互作用，其原因可能來自造形、色彩的外在視覺形式；亦可能來自色彩及造形本身的意義，但過去的研究者多以哲學論述方式詮釋這些交互作用的法則，缺乏實徵佐證。為釐清此問題，本研究嘗試以實驗操弄方式，直交操弄多種有、無意義之造形類型與不同色彩的組合，來評估多種語意評量值，並在統計上獨立檢驗造形與色彩對語意評量的交互作用效果。結果顯示在一般未受藝術訓練的大學生中，其語意感受之評量值，廣泛且強烈地受到較具豐富意義且具體的造形與色彩交互作用的影響。相對地，在簡單幾何圖形上之語意評量，較不受造形與色彩交互作用影響。這似乎意味著人類的認知判斷可能深深受到造形、色彩所能呈現之意義的影響，也對未來如何建構符合現今需求的視覺傳達通則，提供了一個實徵的證據與方向。 Color and form are two basic elements in art and design. Both of them affect the semantic meaning by some combinations. Although Kandinsky and others postulated a fundamental correspondence between color and form, but there is no empirical evidence support these hypothesis so far. To exploring the color-form interaction effect on semantic judgment, this study tried to manipulate variant combinations of color and form orthogonally, and measure the semantic judgment by semantic differential scales. We found that these results can clarify that color-form assignments, and provide new insight for further research and application in related field.
Appears in Collections:	[Department of Information Communications & Graduate Institute of Information Communications ] thesis

Files in This Item:

File	Description	Size	Format
http___thesis.lib.pccu.edu.tw_cgi-bin_cdrfb3_gsweb.pdf		950Kb	Adobe PDF	735	View/Open

Loading...