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"Rivas, AAA (Rivas, Adriana A. Amaya)"的相关文件
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显示 3 项.
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类别 |
日期 |
题名 |
作者 |
档案 |
| [企業管理學系暨國際企業管理研究所] 期刊論文 |
2017 |
COGNITIVE, EXPERIENTIAL, AND MARKETING FACTORS MEDIATE THE EFFECT OF BRAND PERSONALITY ON BRAND EQUITY |
Liao, YK (Liao, Ying-Kai); Wu, WY (Wu, Wann-Yih); Rivas, AAA (Rivas, Adriana A. Amaya); Ju, TL (Ju, Teresa Lin) |
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| [企業管理學系暨國際企業管理研究所] 期刊論文 |
2017-08 |
How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience |
Wu, WY (Wu, Wann-Yih); Quyen, PTP (Phan Thi Phu Quyen); Rivas, AAA (Rivas, Adriana A. Amaya) |
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| [企業管理學系暨國際企業管理研究所] 期刊論文 |
2017-06 |
Influential Factors for Team Reflexivity and New Product Development |
Wu, WY (Wu, Wann-Yih); Rivas, AAA (Rivas, Adriana A. Amaya); Liao, YK (Liao, Ying-Kai) |
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