當全球化越趨發達，使得各市場彼此之間的競爭越趨激烈，作為一位國際行銷經理人將越來越重視，對於如何將自家的新產品推廣於全球市場上。本研究將做出一些貢獻以藉此拓展國際行銷相關文獻領域，國際行銷經理人對於推廣策略能夠更準確去估算當國家面對新體驗產品的銷售狀況以降低失敗風險。
本研究之研究背景與動機將以全球推廣策略、新體驗產品屬性這兩項觀點來探討是否為影響新體驗產品銷售績效之因素。本研究將全球推廣策略與產品屬性作為本研究之自變數。以經濟財富作為本研究之干擾變數探討其影響產品上市於各國的時間間隔與產品於首次上市之國家數。本研究是以B2C電子商務網站，以Amazon網站(amazon.com)上產品作為本研究之研究對象，產品類型以蒐集CD產品為主。本研究依據數據的可用性且統計後共有10個國家。本研究的研究樣本蒐集時間開始為2020年5月到2021年2月。本研究的統計方法將以線性迴歸進行分析。
研究結果顯示出，經濟財富對於時間間距與國家數量是具有實質上的干擾效果，價格越高銷售越差，而CD包裝顏色消費者
偏好於冷色系，而品牌的部分較偏向英國歌手，本研究在過去的全球推廣領域之研究結果基礎上，為國際行銷文獻做出研究貢獻。
As the globalization becomes more developed, the competition among various markets becomes more and more fierce. As an international marketing manager, he will pay more and more attention to how to promote his new products in the global market. This research will make some contributions to expand the field of international marketing related literature. International marketing managers can more accurately estimate the sales situation of new experience products when the country is facing the promotion strategy to reduce the risk of failure.
The research background and motivation of this study will explore whether it is a factor that affects the sales performance of new experience products from the perspectives of global promotion strategies and new experience product attributes. This research takes global promotion strategies and product attributes as independent variables of this research. Taking economic wealth as the interference variable in this study, we explore the time interval in which products are marketed in various countries and the number of countries where products are first listed in the market. This research is based on a B2C ecommerce website, with products on the Amazon website (amazon.com) as the research object, and the product type is mainly to collect CD products. This study is based on the availability of data and there are 10 countries in total after statistics. The research sample collection time for this study starts from May 2020 to February 2021. The statistical method of this study will be analyzed by linear regression.
The research results show that economic wealth has a substantial interference effect on the time interval and the number of countries. The higher the price, the worse the sales, and the color of CD packaging is for consumers.Preference for cool colors, while the part of the brand is more biased towards British singers. Based on the research results in the global promotion field in the past, this research has made some research contributions to the international marketing literature.
