利益大眾的公關危機處理女王：利眾公關顧問股份有限公司董事長　嚴曉翠

CCUR > College of Journalism and Mass Communications > Department of Advertising > academic journal > Item 987654321/50623

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/50623

Title:	利益大眾的公關危機處理女王：利眾公關顧問股份有限公司董事長　嚴曉翠 The Advertising Executive Who Effectively Employs the Resonance of Communication: Hong, Jacky, Toplan Marketing Co., Ltd. Chairman
Authors:	楊家姍(Yang, Chia-Shan)
Contributors:	廣告系
Keywords:	利眾公關公關代理商危機處理女王 One-For-All Public Relations Public Relations Agency Crisis Management Queen
Date:	2022-03-01
Issue Date:	2023-02-07 10:15:11 (UTC+8)
Abstract:	出生於商人家庭的嚴曉翠，童年生活就接受著來自父母親的商業訓練，一路耳濡目染之下，在大學畢業那年，因為師長的推薦進入了公關領域工作，運氣非常好的她，一路上碰到了許多貴人的幫助，不但在過程中學習到許多的專業知識與技能，也讓她了解自己的個性，並開啟了人生志業的旅程。對新的事物非常好奇的她，能優游在公關領域裡頭學習，就像魚兒找到大海一般的讓她感到快樂，甚至為了航向更清澈的彼端，而踏進陌生的學術圈，像進行一場勘查行動，為瞭解更深沉的答案，期望帶給學界更新穎的教學觀念。她從教學中體會到身為教師的職責，希望帶給更多的學子們，航向未來目標的夢想券，即使碰上目前大環境的改變困境，也要以不同的思維，正向面對種種挑戰。最後，嚴曉翠反觀自己人生的時光隧道，像在浩瀚銀河中，細細地品嘗生活中的多元與幸福，除了感謝當年年輕氣盛、勇往直前的自己，也期許即將啟航人生旅程的學子們，別忘了自己的初心。 Liza Yen was born into a business family and received business training from her parents during childhood, learning many valuable lessons through osmosis along the way. In the year she graduated from college, on her teacher's recommendation, Liza Yen entered the field of public relations with little experience. Along the way, she was fortunate enough to meet many people who helped her not only learn substantial professional knowledge and numerous skills but also understand her own personality and start the journey toward her life's ambition. Curious about new things, Liza Yen was happy to learn in the field of public relations, just like a fish finding the ocean, and even stepped into an unfamiliar academic circle in order to sail to a clearer side, like a survey operation, in order to understand deeper answers and apply new teaching concepts to academic observations. From her teaching career, Liza Yen has learned the responsibility involved in being a teacher, and she hopes to help more students realize their future goals and dreams and face challenges with positivity and a unique mindset, even if the present environment is in flux. Liza Yen has reflected on the ＂time tunnel＂ of her own life and has savored a diversity of experiences and happiness imagination in the vast. In addition to feeling gratitude for her youthful exuberance and courage, she also hopes that students who are about to embark on their life journeys will never forget their original positive intentions.
Relation:	中國廣告學刊； 27期 (2022 / 03 / 01) ， P19 - 31
Appears in Collections:	[Department of Advertising ] academic journal

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