文化大學機構典藏 CCUR:Item 987654321/43790
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/43790


    Title: 衝動購買傾向、流行意識與廣告涉入程度對消費者購買意願之影響
    The effect of impulsive buying tendency, fashion consciousness with adevertising involvement and on the willingness of consumers to buy
    Authors: 余億盈[撰]
    Contributors: 人事室
    Date: 2009
    Issue Date: 2019-04-26 12:13:36 (UTC+8)
    Abstract: 內含英文摘要.
    英文摘要題名:The effect of impulsive buying tendency, fashion consciousness with adevertising involvement and on the willingness of consumers to buy.
    指導敎授:洪世雄,陳曉天.
    碩士論文--中國文化大學國際企業管理硏究所碩士在職專班
    Relation: 494 80212P B00863881 總館4F流通股辦公室
    Appears in Collections:[Department of Business Administration & Graduate Institute of International Business Administration ] Productions for Faculty Promotion

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