| 摘要: | 1998年「財團法人中華民國唐氏症基金會」成立，為國內唯一之唐氏症者家長團體，致力於唐氏症早期療育及職能訓練，計畫籌建『歡喜家園』，解決雙重老化問題，期為唐氏症患者獲得完善、尊嚴的生活。然而以目前社會現況而言，非營利組織所面臨之支持、資源與經費來源不穩定且競爭瓜分，正面臨資源匱乏的衝擊，非營利組織應強化募款能力，有效運用募款策略，擁有穩定的財源，避免排擠效應的負面影響，不僅能順利推動基礎業務，進而可提升服務品質，達到永續經營的使命。
研究者本身原就讀護理系，曾任職護理機構對於唐寶寶家庭為人父母心路歷程，為之動容，感觸頗深，因此本研究針對研究個案─財團法人中華民國唐氏症基金會如何運用募款策略管理籌募服務經費，進行個案研究，以瞭解其實際運作狀況，並且配合文獻探討、個案析探、深度訪談分析的資料，深入研討並提出強化唐氏症基金會募款能力上的建議，以期待該會能夠更有效開拓與管理各方資源，並帶來更多的專業募款工作者，願意為非營利組織貢獻心力。
本研究係採取質化研究方法為主，對財團法人中華民國唐氏症基金會作個案研究。先以SWOT 分析評估唐氏症基金會內部的優勢與劣勢，以及現今外部環境所面臨的機會與威脅，以瞭解唐氏症基金會的競爭優勢狀況，再者透過歸納整理文獻探討、個案析探、深度訪談分析的資料，以呈現研究結果。
結果本研究發現，顧客關係管理能節省組織募款開發成本；建構組織支持性組合能增加組織財源的穩定性；好的募款議題影響捐款人的捐款意願；設置專業及專職募款人員有助提升募款績效；組織使命及服務內涵才是長久經營與穩定的源頭。
Established in 1998, "Down Syndrome Foundation R.O.C" is the only organization in the nation that aims to help people with Down syndrome and their families. It is dedicated to the early intervention and vocational training for people with Down syndrome, planning to build the "happy home" to solve the double-aging problem in hopes of enabling the patients to live with wholeness and dignity. However, based on the current social status, the support and sources of funding of non-profit organizations is often unstable and carved up, facing the problem of lacking of resources. Non-profit organizations should strengthen the fundraising capacity and use fundraising strategy effectively to secure stable financial resources, and to avoid the negative impact of crowding out effects, so they can not only successfully promote basic business, but also improve service quality and achieve the mission of sustainable development.
The researcher herself was a former nursing student and was deeply touched by the parental experience of having a Down syndrome kid in the family as she was serving in nursing facilities, so the purpose of this study is to conduct a case study on how Down Syndrome Foundation use its fundraising strategy to manage the funds, in order to understand the actual working situation, and make in-depth discussions and give advices on its fundraising ability based on the data of literature review, case analysis, and in-depth interview analysis, in expectation of more effective development and management of all resources and bringing more professional fundraising workers to contribute to non-profit organizations.
This study mainly presents qualitative research methods and conducts a case study on Down Syndrome Foundation. First the study uses SWOT analysis to assess the internal advantages and disadvantages of Down Syndrome Foundation, as well as the opportunities and threats of the external environment it faces, to get an idea of the foundation’s competitive advantage. Then the study presents some research findings through organizing and summarizing the data of literature review, case analysis, and in-depth interview analysis.
The results of this study disclosed that the implementation of customer relationship management helps save the development cost of fundraising of the organization; the construction of supporting combination for the organization helps increase the stability of financial resources; a good cause for fundraising affects donors' desire to donate; the employment of professional and exclusive personnel helps improve the fundraising performance; organizational mission and service intention are the fountain of sustainable development and stability. |
