文化大學機構典藏 CCUR:Item 987654321/30056
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/30056


    题名: 追求社群媒體的快樂之道：檢驗Line朋友數量、自我揭露和使用頻率對主觀幸福感的影響
    The Social Media Paths to Happiness: Effect of the Number of Line Friends, Self-disclosure, Usage frequency on Subjective Well-Bing
    作者: 張黎雅
    Chang, Li-Ya
    贡献者: 國際企業管理學系碩士在職專班
    关键词: 主觀幸福感
    朋友數量
    自我揭露
    使用頻率
    知覺社會支持
    Subject well-being
    Number of friends
    Self-disclosure
    Usage frequency
    Perceived social support
    日期: 2015
    上传时间: 2015-08-03 15:46:34 (UTC+8)
    摘要: 隨著以社群交流為主的行動社群媒體逐漸受到人們的採用，透過行動社群網絡，人際間互動的相關議題也成為心理研究的主要焦點之一。本研究主要探討行動社群媒體使用者的朋友數量、自我揭露、使用頻率以及知覺社會支持，對其知覺到的主觀幸福感之影響，並檢驗知覺社會支持是否會中介前置變項（即朋友數量、自我揭露和使用頻率）和主觀幸福感之關係。
    本研究以497位 LINE 使用者做為研究樣本，並以迴歸分析進行假設驗證。研究結果證實，LINE 使用者的朋友數量、自我揭露、使用頻率與知覺社會支持，對其知覺到的主觀幸福感有正向影響。另外，知覺社會支持會部份中介自我揭露與主觀幸福感。希望經由本研究能協助決策者有效經營行動社群媒體網絡，針對藉由行動社群媒體，進行行銷之企業提供參考策略方向。
    With the gradual adoption of community exchanged-based mobile community media and through mobile community networking, interpersonal interaction related issues have also become a main focus in psychology related studies. This study explored the impact of mobile community media users’ number of friends, self-disclosure, usage frequency, and perceived social support on perceived subjective well-being. Meanwhile, whether or not perceived social support mediates the relationship between the predisposing variables (i.e. number of friends, self-disclosure, and usage frequency) and subjective well-being was examined.
    A total of 497 Line users were adopted as research samples in this study. The hypotheses were verified through regression analysis. Empirical results confirmed that the line users’ number of friends, self-disclosure, usage frequency, and perceived social support had a positive impact on perceived subjective well-being. In addition, perceived social support partially mediated the relationship between self-disclosure and subjective well-being,. hope that through this research can help policy-makers to operate efficiently Mobile Social Media Network for action by social media, conduct of business marketing strategies to provide a reference direction.
    显示于类别:[企業管理學系暨國際企業管理研究所] 博碩士論文

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