泰國與外國觀光客對泰國性觀光形象之感受比較性研究

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Title:	泰國與外國觀光客對泰國性觀光形象之感受比較性研究 Comparing Thai and foreign tourists’ perceptions about sex tourism image of Thailand
Authors:	米蜜 Kheawcha-um, Parichat
Contributors:	國際企業管理學系
Keywords:	性觀光觀光客感受泰國形象 sex tourism Thailand image Tourists’ Perception Attitude toward prostitution Sex show
Date:	2014-06
Issue Date:	2014-09-30 18:08:32 (UTC+8)
Abstract:	泰國已成為一個非常流行的來自世界各地的遊客的目的地。訪港旅客人數持續呈逐年上升趨勢。其中一個有趣的原因訪問泰國，特別是從西方人的眼裡是它的性旅遊的聚焦圖像。作為一個世界頂級色情目的地遊客的同時帶來有利有弊的國家。本研究的主要目的是比較泰國和外國受訪者的看法對泰國的色情旅遊業形象。共有300受訪者包括153名泰國人和外國人147。他們問他們的看法和意見對由自填問卷泰國的色情旅遊業形象。實證結果表明，在對感知泰國的整體形象和性旅遊形象的泰國人和外國人之間的顯著差異。相反，缺乏禁忌的往往是外國遊客歸因於泰國社會，由泰國人自己的問卷答复顯示一個更保守的立場，大約吸引遊客與性有關的娛樂智慧偉大的懷疑。所有觀察到的差異將在一定的深度在紙張的本體中討論。 Thailand has become a very popular destination for tourists from all over the world. The number of tourist arrivals is continuously increasing year by year. One of the interesting reasons to visit Thailand, especially from westerners’ eyes is its image as a focus of sex tourism. Being a world top sex destination for tourists brings both advantages and disadvantages to the country at the same time. The main objective of this study is to compare the perceptions of Thai and foreign respondents toward Thailand’s sex tourism image. Total 300 respondents included 153 Thais and 147 foreigners. They were asked their perceptions and opinions toward Thailand’s sex tourism image by self-administered questionnaire. The empirical results show that there are significant differences between Thai and foreigners in perceptions toward Thailand’s overall image and sex tourism image. Contrary to the lack of inhibitions often attributed to Thai society by foreign tourists, questionnaire responses by Thais themselves indicate a much more conservative stance, with great skepticism about the wisdom of luring tourists with sex-related amusements. All the observed differences will be discussed in some depth in the body of the paper.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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