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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/23940


    题名: 社區居民之社區依附與觀光發展態度之關係
    作者: 林延宏
    贡献者: 觀光休閒事業管理研究所碩士在職專班
    关键词: 社區依附
    community attachment
    觀光衝擊知覺
    tourism impact perception
    觀光發展態度
    tourism development attitude
    日期: 2012
    上传时间: 2012-12-13 09:22:59 (UTC+8)
    摘要: 過去文獻指出社區依附與觀光發展態度呈現正向關係,而觀光衝擊知覺與觀光發展態度亦呈現正向關係。然而當社區發展觀光之時,往往會對社區產生若干觀光衝擊,社區依附的程度有可能在受觀光衝擊之後而影響觀光發展態度,所以,觀光衝擊知覺是否在社區依附與觀光發展態度之間扮演中介角色,為本研究目的。
    本研究透過文獻回顧建立架構與假設,目的旨在探討社區居民的社區依附、觀光衝擊知覺以及觀光發展態度三者之關係為何。並提出研究假設,以問卷調查及相關統計方法加以深究。研究地點為宜蘭冬山河,並針對當地居民進行問卷調查,便利抽樣共371份有效樣本,根據本研究發現結果如下:
    一、 居民社區依附對觀光衝擊知覺具有正向的影響
    二、 社區依附對觀光衝擊知覺具有正向的影響
    三、 觀光衝擊知覺對觀光發展態度具有正向的影響
    四、 觀光衝擊知覺,在社區依附感與觀光發展的態度之間的關係為扮演間接中介的角色。

    ABSTRACT

    The past literatures demonstrates that the positive relationship between community attachment and tourism development attitude. The impacts of tourism perception and at-titude of tourism development are positively related as well. However, when the tourism is developed in communities may cause a number of tourism impact. The degree of community attachment may be affected by the impacts of tourism and tourism devel-opment approach. Therefore, the perception of tourism impact plays the intermediate role between the community attachment and tourism development attitude is the pur-pose of research.

    In this study, we try to establish the framework and assumptions through literature review. The aim is to explore what the relationship is among the residents in community attachment, perception of tourism impacts and attitude of tourism development. The hypotheses and survey is used by statistical methods to discover the result. The location of this study is Yilan Dong-Shan River, 371 valid samples of local residents by conven-ience sampling. This study found the results are as follows:

    1. The residents in community attachment have a positive influence on the perception of tourism impacts.
    2. The community attachment has a positive influence on the perception of tourism impacts.
    3. The perception of tourism impacts has a positive influence on the attitude of tourism development.
    4. The perception of tourism impacts plays a mediating role on the relationship be-tween the community attachment and the attitude of tourism development.


    Keywords: community attachment, tourism impact perception, tourism development at-titude
    显示于类别:[觀光事業學系暨研究所 ] 博碩士論文

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