本研究探察西元1996─2005年《GQ》瀟灑國際中文版的男裝風格之流行變遷。以內容分析法歸納雜誌中男裝風格之種類與趨勢類型，再以情境觀點解析此流行變遷與整體社會的關聯。研究目的有四點：（1）探察西元1996─2005年雜誌中男裝風格的流行變遷、（2）歸納男裝風格種類與趨勢類型、（3）觀察各男裝風格的流行變遷模式、（4）以情境觀點探究此流行變遷與整體社會變遷的關係。
This study was analyse fashion pictures of the text in "GQ Taiwan" magazine. The methods of this study were (1) content analysis to induce the types of men's look and fashion trend, (2) contextual perspective to analysis the relationship between the fashion change of men's look and society in Taiwan. The objectives of this study were to explore the fashion change of men's look in "GQ Taiwan" magazine from 1996 to 2005, to record and induce the types of men's look and fashion trends at this period, use contextual perspective to analyse the relationship between the fashion and society change, and to observe the route of men's fashion change.
