Customer relationship strength (CRS) is one of the key success factors of customer relationship management. Customer empowerment is one of latest marketing thoughts. It aims to increase product quality perception, customer satisfaction, customer loyalty and product ownership though increasing customer empowerment. The results of the present study show that, using the customers of barber shops and beauty parlors and as the sources of data collection, customer empowerment is positively correlated with CRS from satisfaction of intervening variables, customer commitment and relational bonds. Therefore, many firms could provide customer empowerment strategy to increase customer loyalty and positive word-of-mouth to reduce complaint and closely enhance customer relationship. Because existing literature shows that customer empowerment can increase customer satisfaction and product ownership, furthermore, strengthen relationship longevity between customers and firms, those make firms to find out their long-term profitable customers and increase the profitability. The research results of this paper support the importance of strategy to enhance customer empowerment to firms.
