文化大學機構典藏 CCUR:Item 987654321/19798
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    題名: 台灣赴紐西蘭打工度假者旅遊追求之研究
    作者: 鄭雲月
    貢獻者: 中國文學研究所碩士在職專班
    關鍵詞: 打工度假
    旅遊追求
    決策試驗與實驗評估法
    網絡關聯圖
    日期: 2010
    上傳時間: 2011-10-20 13:01:48 (UTC+8)
    摘要: 本研究採質量並用之研究方法探索我國遊客前往紐西蘭打工度假之旅遊追求，首先以文獻探討彙整打工度假者旅遊追求的三大主題，做為半結構式問卷的架構，再由深度訪談發展出十三項次主題，並以專家問卷成功的結合決策試驗與實驗評估法(DEMATEL)建構成旅遊追求之網絡關係圖(NRM)，顯示因素構面與準則之網絡影響關係。研究發現旅遊體驗為打工度假者旅遊追求的核心要素，促使他們想前往異地的最重要驅力是認識志同道合的背包客，遠勝於個人的發展與夢想；旅遊追求三個因素當中以旅遊體驗為最具影響力的構面，直接影響自我實現與旅遊動機二構面，成為相互關聯的循環體系，結果亦證實質性研究與決策試驗與實驗評估法的優越性，整體研究發現對於學術與實務都有具體貢獻。
    This study adopted a qualitative and quantitative research design. First, through lit-erature review the research developed a semi-structured questionnaire for in-depth in-terviews which focused on Taiwanese working holidaymakers to New Zealand and ask-ing their travel pursuit during the trip. Then using the thematic analysis of qualitative method, the research further decoded thirteen sub-themes out of dialogues. Finally, the theory of multiple criteria decision-making (MCDM) was used to construct an evalua-tion system of travel pursuits for further analysis of decision-making trial and evalua-tion laboratory (DEMATEL). The result of network relationship map (NRM) can illus-trate the influential network of travel pursuits and ultimately propose an improvement model of Taiwanese working holidaymakers. The model is useful in identifying both an influential network and a priority sequence of dimensions/criteria related to travel pur-suits of Taiwanese working holidaymakers. Notably, the results demonstrate that the travel experience is the core pursuit for the working holidaymakers. Getting to know other working holidaymakers is the most important motive that makes a working holi-daymaker taking the trip. This pursuit is far beyond self-development and the dream fulfillment. In addition, according to NRM, ‘travel experience’ is the most influential dimension that has direct effect on the dimensions of ‘self-actualization’ and “travel motivation’. Such a relationship can be seen as a cause and effect cycle model. Overall, the findings are useful for the academic and practical fields.
    顯示於類別:[中國文學系博士班碩士班] 博碩士論文

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