黃色背景對JE女性上班服飾意象影響之研究

CCUR > College of Natural Science and Engineering > College of Engineering > Department of Textile Engineering > Journal of the Hwa Gang Textile > Item 987654321/16935

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Title:	黃色背景對JE女性上班服飾意象影響之研究 The Effect of the Yellow Background on Images of the Office-Female Apparel
Authors:	郭文貴杜思磊
Contributors:	紡工系
Keywords:	服飾意象女性上班服飾背景色
Date:	2004-09-1
Issue Date:	2010-09-10 10:47:54 (UTC+8)
Abstract:	本論文主旨在探討黃色背景色對於JIN與ELITE (JE)兩種品牌服飾之意象的影響，因為不同背景色的差異會影響人不同的意象感覺，所以我們將十四套JE服飾搭配三種不同的黃色背景來探討對於服飾意象的影響。本研究結果顯示，在淺黃的背景色下服飾會有活力的感覺，在中黃背景色下服飾會產生正式拘謹的感覺，在深黃的背景色下服飾比較會產生無生氣的感覺。 The subject of this paper is to discuss the influence of yellow background on the image the image of the dress of two kinds of brands of JIN and ELITE (JE). The difference of backgrounds makes people having different image of clothing, so we use 14 JE costumes with 3 different backgrounds to discuss the influence on the image of clothing. The result of our research shows that the Office-Female Apparels on the light yellow background would produce the feeling of energy, and on the middle-yellow background would produce cautious, but the background of deep yellow may produce less active.
Relation:	華岡紡織期刊 11卷3期 P.275-283
Appears in Collections:	[Department of Textile Engineering ] Journal of the Hwa Gang Textile

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